We connect and make sense of the people in your world
We don’t believe in adding TM to all of our solutions, but here are a few challenges that are well suited to online communities…
Exploration & discovery
Branding & communication
Co-creation & innovation
Testing & evaluation
Build a strong understanding of customer profiles and experiences through unparalleled access to consumers’ lives, wherever they are. Capture in the moment behaviour, identify trends and discover new opportunities.
Optimise positioning and communication by uncovering brand perceptions and understanding what consumers value most across all touch points. Capture in the moment reactions using.
Generate new ideas or evolve an existing offer and develop them in an iterative way by working closely with customers or stakeholders.
Facilitate iterative development with ongoing feedback on concepts, prototypes and products. Use the community as a tool to conduct trials and user testing for targeted responses on specific features or areas for improvement.